“If you’re new here, you may want to subscribe to the RSS feed”

And I wonder… why? Why would I want to do that? I just arrived at your site from Google, looking for something which maybe is not exactly what I will find here. I am just looking for something sporadic and very specific. Do you really think your ridiculous message at the top, right where my eyes begin scanning for the information I am looking for, is going to make me –a complete stranger, alien to your words and your editorial line– feel compelled to subscribe to your RSS feed to read your semi-daily musings about God knows what?

I’ll give you the short answer: No!

Most of these messages are generated thanks to the What would Seth Godin Do plugin. While I appreciate the effort of the developer and also think that welcoming newcomers is always a great idea, I am not sure you can build any kind of loyalty by using the plugin and not even changing the default text that comes with it.

The only way of capturing people who get to your blog via a search engine is to offer interesting content. If I like what I find, and the site navigation is nice and easy, without an Adsense ad in between every piece of content, I will probably have a look by myself and maybe I may subscribe to your feed. If, on top of that, you want to add a short Hello, new visitor! message explaining what your site is about, great. But please change the default text or you risk being Yet another WordPress weblog.

Iceland EP