C64 Name hijacking

I didn't notice that before but Epson has a printer named C64... I consider that absolutely unacceptable!
What's going to happen to all the memories that the C64 name evokes? I mean you go to a shop and ask for a printer, then the guy shows you a "C64". You'll be deeply confused...

This is bad, absolutely bad news. It means respect for the demoscene roots has completely been lost. Demoscene is dead.

PD: I found that by looking for C64 at ebay, out of curiosity...